Senior Social Media & Content Manager
Stance has unlimited potential with its quality of products and storytelling. During these past three years, we've seen growth and brand advocacy with my social media strategy and execution. My team and cross functional partners adapted to new formats/platforms and continue to build on our existing owned channels. I created funnels of content to support our limited resources and saw consistent return on social performance.
Not just socks anymore. Social played a huge role in the launch and sustainment of Stance's Active Apparel and rebrand of technologies like FreshTek™ and Butterblend™. I led storytelling and brand awareness campaigns through organic social.
I briefed and managed influencers and creators with the help of agencies for social and performance marketing content. Additionally I worked directly with our ambassadors, athletes, partnerships, and events.
The majority of videos on @stanceofficial is content I created In-House. The clickable modules below showcase my edits to support our digital footprint.
Company
Stance
Employment
Sept 2021 - Present
“I've had the pleasure of working with Tien at Stance, where he made an outstanding impact as a strategic driver of our social media and content presence. As the Senior Manager overseeing our social media channels, Tien brought a blend of creativity and data-driven insight that continually elevated our brand’s digital footprint and met our business’ KPI’s.
Tien's ability to work seamlessly across teams—including marketing, e-commerce, wholesale, retail, and partnerships—played a critical role in our cohesive brand strategy. Reporting to me, the VP of Business Development, Tien brought a lot of positive energy as well as leadership coordinating high-impact social campaigns ranging across major franchises and partnerships like Disney, Star Wars, MLB, action sports and core energy projects. His hands-on approach extended to event planning production, where his commitment to Stance’s partnerships with athletes and iconic brands consistently brought fresh, engaging experiences to our audiences.
Tien is not only a talented Social leader but also a collaborative and inspiring teammate. I’m confident that he'll continue to achieve amazing results in his career and make a lasting impact wherever throughout his career."
- Albie Rosario, VP of Business Development
Drone shot of me at Stance HQ's NBA Basketball Court.
Zumiez 100k 2023! From left to right: John Wilson (Founder and former CEO), Domonique Checkwood (VP of Wholesale), Albie Rosario (VP of Business Development), Neen Williams (Professional Skateboarder and Fitness Trainer), Me (Senior Social Media and Content Manager)
Watts Community Core (Stance Serves initiative) From left to right: Jessamyn Brownell (Stance Legal), Alex Albert (VP of Operations), Andrew Reynolds (Professional Skateboarder), Atiba Jefferson (Professional Photographer), Miss T (Founder of Watts Community Core), Albie Rosario (VP of Business Development), Keenan Wilson (Senior Marketing Manager), Me (Senior Social Media and Content Manager).
Zumiez 100k 2024. Me with the infamous Zumiez couch.
Stance presents Atiba Jefferson "Your Socks Don't Match" Photoshow.