Growing up in Southern California, I’m known for my energy, athleticism, and positivity. I played NCAA Volleyball at the University of San Diego and graduated with a BS in Management Science and a Minor in Business. My career took off during my collegiate years with my first Red Bull role as a Brand Ambassador.

Red Bull took me places. I started off as a Cross Marketing Coordinator then a Community Manager in their US HQ in Santa Monica, CA. Later I would spend three years at their International HQ in Salzburg, Austria! I dove head first into a different culture and work style. I managed and collaborated with many country teams and agencies during my time at Red Bull. I was hired to establish their tone of voice and manage their presence in short form video content. I launched their TikTok account and supported in the creation of their vertical handles.

Austria had given me many opportunities. I was a Brand Ambassador for Insta360 and even got to play in a Professional Volleyball league.

I moved back to the US during COVID and pivoted industries where I landed a role with Banana Republic managing two coordinators. Our content funnels were built around high quality creative and influencer briefed content. With the release of brand campaigns, seasonal product, and new arrivals, my team programmed our accounts to drive awareness in an elevated aesthetic. I brought new methods and tools to streamline workflows with my team and cross functional partners. Additionally we collaborated with Gap Inc.’s sister brands.

When I moved back to Santa Monica, I accepted an opportunity with Stance as their Senior Social Media and Content Manager. I’ve been a fan of Stance since their creation. The brand revolves around board sports, street art, collaborations, outdoor activity, and self expression. It was a mesh of all my prior experiences. I led our social strategy, execution, and reporting. Additionally I worked closely with our Ecommerce, Partnerships, Retail, and Marketing teams. I reported regularly to our VPs and CEO, while working directly under the VP of Business Development. I was able to flex my partnership relations and event support expertise with Stance.

There’s always a lot more to the story! Thank you for taking the time to learn more about me and hope to chat more soon on everything in between.

- Tien Le